Support from Brooks, Mizuno, and Nike will supply training and racing gear for at least 12 athletes
In a departure from the traditional racing-team model, Ragged Mountain Racing has asked several major athletic companies to co-sponsor the group. The rationale? It's better for the athletes.
"We were really torn about who to approach first regarding support" said Bob Thiele. "In the end, we really wanted to do what was best for our athletes. This arrangement has several advantages. First, it gives the athletes choice. If you ran in Nike in college, you can stay with Nike. Second, it strengthens our group, in that we don't rely on one source of funding. And third, it is congruent the ethos of our group, namely that this is a collaborative effort."
He continued - "We are incredibly thankful for Brooks, Mizuno, and Nike's cooperative support. We didn't know if they would find "co-sponsorship" to be acceptable. In effect, we asked them to place the sport above themselves, and they did it, no questions asked. In the long run, this is better for everybody."